Trigger
Glocalities offers railway and other public transport companies that want to expand their business in foreign markets unique fact based insights into the daily life and orientations of potential clients.

 

Prime domain(s)
Rail, Mobility

 

Prime theme(s)
Urban mobility hubs

 

Additional theme(s)
Users & Services, Design & Identity

 

Related showcases, pilots, other projects
Train-cycle system (e.g. operations of Abellio in UK)

 

MEZZANINE
Lead partner
Motivaction International, Amsterdam, Netherlands

 

Local contact
To be established yet.

 

GROUND
Description
Glocalities is an international values and lifestyle based target audience profiling program powered by Motivaction International. We offer internationally oriented public transport companies that want to expand their business in foreign markets unique fact based insights into the daily life and orientations of potential consumers e.g. (potential) clients of public transport. By doing so these companies can act and penetrate these markets more effectively and more successfully.

 

Context
This pilot entails the worldwide application of Glocalities – the international values and lifestyle based target audience profiling program (Motivaction 2014-2016). In February 2016, Motivaction International completed the second edition of our worldwide target audience profiling program, Glocalities. In this massive global research project we interviewed more than 56.000 consumers in 24 countries, covering 80% of the world economy. We also included a set of railway related topics in collaboration with the Dutch Railway Sector.
Some key questions we can answer with Glocalities, are:
– What is our target audience and what persuasion tactics will work best to drive consideration, purchase and loyalty?
– Which route to market will optimize our sales growth and which specific media, social media and channels at a granular level will generate the highest returns on spend?
– Which elements of the marketing mix should we flex to outperform local competition?
In this second edition we have added new powerful profiling tools, such as archetypes, values cards, trends, innovation and persuasion tactics (see also www.glocalities.com). With these tools we can zoom in on your target group(s) and provide you with a 360-degree view of their life orientations, so that you can optimize your global strategy and also advice culturally-informed local strategies.
Glocalities gives you access to immediate, customized, global intelligence with real practical applications for marketing. To learn more about what Glocalities can do for your organization, please contact: r.schoemaker@glocalities.com.

 

Links

 

Downloads

 

Glocalities towards rail
0%Pilot